From Amazon to Etsy, Tech Giants Fight Trump’s Plan to Save Coal

Nov. 30, 2017, 2:24 PM

Selling custom nose rings, crocheted bunnies and hand-carved Santas is energy-intensive stuff.

Just ask Etsy Inc., the go-to marketplace for crafts that doubled its electricity use in two years to feed power-sucking data centers that keep the $2.8 billion-a-year business running. It’s one of the many technology giants including Amazon.com Inc. and Alphabet Inc.’s Google demanding cheaper—and cleaner—electricity as their data demands grow.

This hunger for power has set Silicon Valley on a collision course with the Trump administration, which is working up a plan to keep coal plants afloat by raising electricity prices. As a rare source of demand ...

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