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Facebook’s FTC Privacy Settlement Won’t Hinder Ad Business (1)

July 24, 2019, 12:52 PMUpdated: July 24, 2019, 1:23 PM

The Federal Trade Commission finally unveiled details July 24 of a long-awaited settlement with Facebook Inc. for violating an order to protect users’ privacy, aiming to impose sweeping changes to how the social-media giant operates.

But the deal doesn’t actually require many changes to Facebook’s business. The company will be able to make product decisions as it always has, and will also still be able to collect the same data from users. For the most part, Facebook will be able to continue targeting ads in the same way it does today.

The FTC, which fined Facebook a record $5 billion, ...