Bloomberg Law
Nov. 29, 2021, 10:32 PM

Edgewell Buys Brand P&G Was Blocked From Acquiring (Correct)

Jonathan Roeder
Jonathan Roeder
Bloomberg News

Edgewell Personal Care Co., the owner of Schick and Banana Boat, said it purchased direct-to-consumer razor brand Billie Inc. in a $310 million transaction.

The deal has cleared antitrust requirements and has already been closed, Edgewell said in a statement. This would appear to resolve thorny antitrust issues that have prevented a series of personal-care transactions from being consummated -- including an earlier bid for Billie by Gillette owner Procter & Gamble Co., which was blocked by the Federal Trade Commission on the grounds that it would reduce competition.

Billie, which sells women’s razors and body-care products, ...