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BAT Joins Snoop Dogg in German Cannabis Industry: The Dose

Sept. 26, 2022, 11:00 AM

This week, guest columnist Mumbi Gitau takes a look at a development that speaks to two important issues for the cannabis industry: Germany’s expected recreational legalization and Big Tobacco’s move to get more involved in marijuana.

Germany drums up interest

British American Tobacco Plc has invested in German cannabis startup Sanity Group GmbH along with rapper Snoop Dogg’s Casa Verde Capital — the tobacco giant’s latest bet on pot as it diversifies beyond nicotine.

Berlin-based Sanity secured $37.6 million in the BAT-led Series B funding round, according to founder and Chief Executive Officer Finn Age Hänsel. Nearly half of the amount will go toward strengthening Sanity’s medical ...