Bloomberg Law
Sept. 24, 2020, 10:48 PM

Apple Buys Startup That Creates Radio-Like Stations for Podcasts

Mark Gurman
Mark Gurman
Bloomberg News

Apple Inc. acquired a startup that makes listening to podcasts more like tuning into radio stations, seeking to improve its service amid growing competition from Spotify Technology SA.

The Cupertino, California-based technology giant earlier this year bought Scout FM, which was a popular podcast app on iPhones, Android devices and Amazon smart speakers, according to people with knowledge of the deal.

While podcast apps, including Apple’s, traditionally work by letting users pick an individual podcast to listen to, Scout FM created podcast stations on various topics. For example, if a person is interested in sports, the app would create a ...