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Adidas, Nike Web Sales Plunge in China Amid Xinjiang Boycott (1)

May 6, 2021, 8:32 AM

Online sales of Adidas AG and Nike Inc. plunged in China after a boycott of international brands that have taken a stand against the treatment of Muslim Uyghurs in the Xinjiang region, reflecting the blow to businesses that cross Beijing’s political lines.

Sales in the Adidas store on Alibaba Group Holding Ltd.’s Tmall -- China’s largest business-to-consumer e-commerce platform -- slumped by 78% in April from a year ago, while Nike’s dropped by 59%, according to analysis done by Morningstar Inc. Fast Retailing Co.’s clothing brand Uniqlo, also targeted by the boycott, dropped by more than 20%. ...