Bloomberg Law
July 7, 2020, 10:02 AMUpdated: July 9, 2020, 7:28 PM

New Name for Washington NFL Team Hinges on Trademark Rights (2)

Kyle Jahner
Kyle Jahner
IP Reporter

The Washington NFL football team’s ability to lock down trademark rights to a new moniker quickly and effectively will be a major factor in any name change.

The team announced a “thorough review” after sponsors including FedEx Corp., Nike Inc., Walmart, Inc. and PepsiCo Inc. began exerting pressure over continued use of “Redskins,” seen as a disparaging term for American Indians.

The team did not immediately respond to a request for comment. But trademark attorneys said the organization is likely scouring the federal trademark registry and other sources for potential conflicts, and it likely will try to avoid ...

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