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Antitrust

Google Seeks to Allay Publishers’ Fears Over Privacy Ad Changes

Jan. 25, 2021, 1:00 PM

Google is seeking to allay concerns voiced by publishers and advertisers over planned privacy changes to data collection from online ads that have attracted antitrust scrutiny in Europe.

The Alphabet Inc. unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy.

But in a blog post on Monday, Chetna Bindra, Google’s group product manager for user trust and privacy, said the changes should allow advertisers to see similar results to cookies to track whether an...

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