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Comcast Seeks Seventh Circuit Redo in Advertising Monopoly Case

March 23, 2020, 9:23 PM

Comcast Corp. asked the full Seventh Circuit on Monday to reconsider a divided ruling reviving claims that it uses a regional advertising clearinghouse to monopolize “representation services” that coordinate TV ad placements in Chicago, Detroit, and Hartford, Conn.

The lawsuit accuses Comcast of leveraging its control over its “interconnect”—the centralized advertising marketplace—to force rival telecoms to boycott the ad coordination services offered by Viamedia Inc., its sole competitor in that arena.

Comcast also refused to let Viamedia use the interconnect at all, the suit says. The two tactics allegedly combined to drive it out of the Chicago, Detroit, and Hartford ...